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We are a vegan, cruelty-free skincare and makeup company, offering a naturally-derived range that’s free from parabens, synthetic fragrances and toxic chemicals. We freshly make all of our skincare, body care and hair care products in our Surrey Beauty Kitchen, and include a ‘best before’ date so you know that you’re applying only the freshest ingredients to your skin.

We also label all of our products honestly, using plain English, so you know exactly what you’re using on your skin too. We use only the richest, most nutritious premium ingredients, sustainably sourced from tropical destinations across the globe, to ensure they are effective on all skin types, even the most sensitive.

In an industry that often overlooks animal welfare and the environment, we promise to never test on animals, nor use derivatives that cause them distress. That’s why we stand with Cruelty Free International, PETA and the Vegan Society as a 100% cruelty-free brand, now and always.

And we are always looking to do more to help the planet. That’s why our infinite purpose is “to help create a healthier, greener, more empowered world.” What is a infinite purpose exactly? It’s our collective objective, which defines everything we stand for and permeates through all of our actions. Where did it all begin? After selling Body Smooth at London markets aged 15, our Founder, Susie Ma, went on to appear on BBC’s The Apprentice in 2010 and Lord Alan Sugar later invested in Tropic to become a 50/50 partner. Since then we have gone on to launch our fast-growing social selling business, develop over 100 stunning products and win over 70 prestigious beauty awards. And now, we are the fastest growing beauty company in the UK according to The Sunday Times Fast Track 100 for the second year in a row.

We hope you enjoy using our products as much as we enjoy making them. Welcome to the #GreenBeautyRevolution

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